多维设计与策划

当下的设计教育仍困于形式技巧与单一学科的壁垒之中，逐渐丧失了在复杂系统中洞察本质、构建秩序、引领变革的能力。于是我们重新追问：设计教育应如何超越传统的技能传授？视觉传达如何成为连接多元知识、回应复杂现实的战略能力？如何成为推动系统性创新的引擎？我们相信设计不仅是视觉的表达，更是思维的整合、策略的构建与价值的传递。多维设计与策划尤其如此从系统视角出发扎根于真实的问题现场培养出具备洞察力、行动力与责任感的设计者。

依托“跨学科整合”与“系统思维”理念构建了一套贯穿认知、方法与实战的多维教学设计体系。它不是对原有课程的简单扩展范式层面的重构，打破专业壁垒融合传播学、社会学、人类学、心理学等多学科视角，让教学设计从形式训练转向策略建构在多元变量交织的真实议题中完成从思维洞察到创新实践系统性跃迁。

本课程以2010年在中国美术学院开设“多维设计与策划”为基础，设计出阶梯式的能力培养路径引导学生从发现问题开始，设计了一整套环环相扣的方法体系：第一阶段以情境分析构建系统性认知，厘清利益相关方与驱动因素；第二阶段通过创意发散与模式探索生成多维解决方案；第三阶段以原型构建与测试迭代实现策略的可视化与验证；第四阶段通过路径规划与生态位设计确保创新成果的持续运营与进化。以“动态反馈”为核心机制，让策划在应对不确定性的同时，实现策略韧性与创新活力的动态平衡；通过模块化工具、跨职能协作与场景化推演，使多维策划成为组织可掌握、可复制的核心能力。

我们同步构建了一套教学与社会现场、产业需求联动的协作机制连接决策层与执行层，通过项目化教学把现实议题引入课堂，让学生在设计实施中理解真实需求；通过跨学科知识地图与原创方法论工具如信息图表作战法，帮助学生掌握可迁移的策划能力；通过大量课程实例与行业案例的演练，使学生在多维语境中成长为具备国际视野与本土关怀的战略型设计人才。

《多维设计与策划》不仅是一套方法论集合，更是一场思维方式的革新和可复制的教育设计范本。旨在赋能每一个面对复杂挑战的个体与组织，在迷局中厘清脉络在约束中创造可能，视觉设计不只是信息的修饰者，更是问题的洞察者、策略的构建者与价值的传递者。通过这本书推动设计教育向系统化、战略化与社会化转型，赋能每一个学习者成为能够用设计思维应对不确定未来的策划者与创变者。在跨界中凝聚共识让设计成为构建韧性系统、激发持续创新的核心力量。

Multidimensional Design and Strategy

Contemporary design education remains trapped within the confines of form, technique, and singular disciplinary boundaries, gradually losing its ability to discern the essence, construct order, and lead change in complex systems. Hence, we must ask once again: How can design education transcend traditional skills teaching? How can visual communication become a strategic ability that connects diverse knowledge and responds to complex realities? How can it serve as an engine driving systemic innovation?

We believe design is not only about visual expression, but also about the integration of thought, the construction of strategy, and the transmission of values. This is particularly true for multidimensional design and strategy, which, starting from a systemic perspective, is rooted in real-world issues to cultivate designers with insight, agency, and a sense of responsibility.

Drawing on the concepts of "interdisciplinary integration" and "systems thinking," we have created a multidimensional teaching design system that spans cognition, methodology, and practice. This is not a simple expansion or paradigm reconstruction of existing courses, but a break from professional barriers to integrate perspectives from communication studies, sociology, anthropology, psychology, and other disciplines. In this system, teaching design shifts from form-based training to strategic construction, completing a systematic leap from cognitive insight to innovative practice in the real-world issues where multiple variables intertwine.

Based on the "Multidimensional Design and Strategy" course launched in 2010 at the China Academy of Art, we have developed a tiered path of ability cultivation that guides students to begin by identifying problems. This framework involves a series of interconnected methods: The first stage constructs systemic cognition through situation analysis, clarifying stakeholders and driving factors; the second stage generates multidimensional solutions through creative divergence and pattern exploration; the third stage realizes the visualization and verification of strategies through prototype construction and iterative testing; the fourth stage ensures the sustainable operation and evolution of innovative outcomes through path strategy and ecological niche design. With "dynamic feedback" as the core mechanism, strategy responds to uncertainty while achieving a dynamic balance between strategic resilience and innovative vitality. Through modular tools, cross-functional collaboration, and scenario-based simulations, multidimensional strategy becomes a core competence that organizations can master and replicate.

At the same time, we have established a collaborative mechanism that links teaching with social reality and industry needs, bridging decision-makers with executors. Through project-based teaching, real-world issues are introduced into the classroom, allowing students to understand actual demands during the design implementation process. By using interdisciplinary knowledge maps and original methodological tools such as infographics, we help students acquire transferable strategy capabilities. Through numerous course examples and industry case studies, students grow into strategic design professionals with an international perspective and local sensitivity in multidimensional contexts.

Multidimensional Design and Strategy is not just a collection of methodologies, but also a revolution in thinking and a replicable educational design model. It aims to empower individuals and organizations facing complex challenges to clarify connections in the maze and create possibilities within constraints. Visual design is not merely the embellishment of information, but the insight into problems, the construction of strategies, and the transmission of values. Through this book, we aim to push design education towards a transformation that is systematic, strategic, and social. This will empower every learner to become a planner and changemaker capable of using design thinking to face an uncertain future. By building consensus across disciplines, design can become the core force in constructing resilient systems and sparking continuous innovation.

Prof. Chen Zhengda