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| CHEN ZHENGDA Design Studio www.chenzhengda.com Design for Happiness www.designforhappiness.com.cn  SHI FANG Fine Art www.shifangfineart.com www.smart-assistant.net CHINA ACADEMY OF ART Office of Academic Affairs Building 7，Xiangshan Campus of CAA Zhuantang Town, 310024 Hangzhou, China CHINA ACADEMY OF ART Office of Academic Affairs 1B216，Nanshan Campus of CAA Shangcheng District 310002 Hangzhou, China T. +86 571 8720 0021 E. chenzhengda(at)caa.edu.cn www.caa.edu.cn Copyright 2002-2025 杭州西湖区转塘中国美术学院 象山中心校区7号楼7楼 教务处 杭州上城区南山路218号 中国美术学院南山校区1B216  悬铃之声 陈正达 著 The Sound of Sycamore By Prof. Chen Zhengda 江苏凤凰美术出版社 ISBN 978-7-5741-2815-6  视觉治愈 陈正达 著 Visual Treatment By Prof. Chen Zhengda 中国美术学院出版社 ISBN 978-7-5503-2476-3  多维设计与策划 陈正达 王弋 著 Multidimensional Design & Strategy By Prof. Chen Zhengda & Wang yi 中国美术学院出版社 ISBN 978-7-5503-2837-2  设计再出发——设计学科国际发展通报 陈正达 张春燕 徐捷 编著 The Design Turn —— A Report on the International Design Disciplinary Development By Prof. Chen Zhengda & Zhang Chunyan & Xu Jie 中国美术学院出版社 ISBN 978-7-5503-2340-7 |
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| Visual Treatment 09/2025 |
视觉治愈 当下的设计实践日益被功利主义与消费逻辑所裹驯，设计被窄化为风格塑造、流量转化与商业服务的工具，逐渐失去了对人文关怀、社会议题与生命经验的深层回应。于是我们重新追问：设计应从何处出发？它究竟为谁服务？我们相信设计不仅是视觉的塑造更是一种疗愈性的社会参与，它需要从哲思中汲取养分在行动中扎根现实，最终实现人与世界的共生性建构，从感知力出发回归社会现场才能实现其深层价值。以“哲思—创见—践行”为脉络围绕视觉治愈核心理念构建从思想启蒙到方法实践的设计行动框架。它不是对传统设计教材的补充而是一次系统性的重构：打破学科壁垒，融合心理学、符号学与社会学视角让设计重新扎根于真实的问题土壤，在可被感知、参与和响应的社会现场中完成设计伦理与行动力的双重更新。 从“一名设计师的养成”出发设计了一整套循序渐进的认知与实践框架：“哲思”部分围绕视觉治愈与设计人文，重塑设计的价值根基；“创见”部分通过溯源与行动、齿轮与纽带、遭遇与质疑，推动设计思维从执行转向介入；“践行”部分则以共同愿景、关怀维度与危机共生为路径，完成从理念到构建的系统转变。以“感知-揭示-改善-治愈”为方法主轴让设计在链接现实的同时实现自我与社会意义的双向塑造；通过策略思考、社会研究、创意训练与跨界协作使视觉治愈成为可教学、可推广、可践行的设计语言。 这并非单向的知识传递更是一场可被读者持续参与的设计实验。通过案例拆解、方法工具与反思提问将设计从封闭的专业领域解放出来，使其成为每个人皆可运用的思维语言，通过设计与社会衔接的协作机制。设计师通过“视觉疗愈”重构用户与产品的情感连接，还是社群通过“协作设计”激活在地文化生命力，抑或个体借由“设计思维”应对日常困境，设计由此转化为一种普惠性的社会能力。通过视觉介入参与社会疗愈；教育场域亦被重构——课堂成为社会问题的实验室，项目制教学成为感知与行动的双重训练，从而在真实问题的磨砺中培养有责任感、有感知力、有行动力的设计者。 《视觉治愈》不仅提供理论体系与案例参考更致力于推动一场设计观念与社会实践的静默变革。它试图打破设计理论与现实实践的壁垒让视觉创作重新扎根于人的真实需求与社会的发展脉络。它既是设计从业者的方法论指南亦是所有关注人文、社会与创造之人的思想触媒。我们期待通过这本书，推动设计回归其最本真的使命：在喧嚣世界中，为个体与社会提供一种可被看见、感知与共享的治愈力量——让每一个视觉行动，都成为通往共情世界的治愈力量。 Visual Treatment In today’s design practice, utilitarianism and consumer logic increasingly dominate, reducing design to mere tools for style-making, traffic conversion, and commercial service. This narrowing strips design of its deeper response to humanistic concerns, social issues, and lived experiences. Thus we must ask anew:Where should design begin? Whom does it ultimately serve?We believe design is not only the shaping of visuals but also a treatment form of social engagement. It must draw nourishment from philosophy, take root in real-life actions, and ultimately foster a symbiotic construction between humans and the world. Only by returning to the social arena through perception can design realize its deeper value. Anchored in the core idea of “visual treatment,” we propose a framework of design actions that unfolds along the path ofPhilosophy—Insight—Practice, spanning from intellectual enlightenment to practical methodologies. This is not a supplement to traditional design textbooks but a systemic reconstruction: breaking disciplinary boundaries, integrating perspectives from psychology, semiotics, and sociology, and re-grounding design in real-world problem soil. In socially perceivable, participatory, and responsive contexts, design achieves a dual renewal of ethics and agency. Starting from “the making of a designer”, we construct a progressive framework of cognition and practice. The Philosophysection centers on visual treatment and design humanism, reshaping the foundational values of design. The Insight section explores genealogy and action, gears and links, encounters and challenges—shifting design thinking from mere execution to genuine intervention. The Practice section advances along the paths of shared vision, care dimensions, and crisis co-existence, completing the systemic transition from idea to construction. WithPerceive—Reveal—Improve—Healas its methodological axis, design links to reality while shaping both self and society. Through strategic thinking, social research, creative training, and cross-disciplinary collaboration, visual treatment becomes a teachable, communicable, and actionable design language. This is not a one-way transmission of knowledge but a design experiment in which readers may continually participate. Through case analysis, methodological tools, and reflective questioning, design is liberated from its closed professional domain and becomes a thinking language accessible to all. Whether designers use “visual treatment” to rebuild emotional bonds between users and products, communities activate local cultural vitality through “collaborative design,” or individuals employ “design thinking” to face everyday dilemmas—design thus transforms into an inclusive social capacity. By means of visual intervention, design participates in social treatment; meanwhile, education itself is restructured—classrooms become laboratories for social issues, project-based teaching becomes a dual training of perception and action, nurturing designers with responsibility, sensitivity, and agency in the friction of real problems. Visual Treatment provides not only a theoretical system and case references but also seeks to spark a silent transformation in design thought and social practice. It strives to dismantle the barriers between design theory and real-world practice, rooting visual creation back into human needs and the developmental context of society. It serves both as a methodological guide for design practitioners and as an intellectual catalyst for all who care about humanity, society, and creativity. Through this book, we hope to guide design back to its truest mission: to offer individuals and society a treatment force that can be seen, perceived, and shared amid the clamor of the world—so that every act of visual creation becomes a treatment force leading us toward a more empathetic world. Prof. Chen Zhengda |