中文简介Biography
Prof. Chen Zhengda was born in Jiangsu province China. He graduated from China Academy of Art. Now he is the Director of Academic Affairs of China Academy of Art. Vice dean of Design School of China Academy of Art, Master's Supervisor. Prof. Chen Zhengda is one of the founders and curator of China International Poster Biennial, It has been held 10 times with great success since 2003, the Biennial has been a bridge that connects Chinese graphic design and the world. In 2002 he founded his studio in Hangzhou. In 2007 he founded DESIGN DESIGN Group in Hangzhou. In 2010 he founded SHI FANG Fine Art in Düsseldorf. Prof. Chen Zhengda is member of China Artists Association, member of New York TDC.

Prof. Chen Zhengda is the initiator of “Science + Fiction Design”, suggesting design research and creation under the setting of science fiction. Establishing the research direction of “Eastern Vision” & “Visual Treatment”. Prof. Chen Zhengda shows his focus on constructing the thoughts and methodology of design education, and emphasizes the importance of multi-dimensional strategic thinking, scientific social research, flexible creative training, and cross-border design practice. 

Prof. Chen Zhengda's representative works are included in the Meggs' History of Graphic Design, 6th Edition by Philip B. Meggs / Alston W. Purvis and Graphic Design Vol.2 1960-TODAY by Jens Muller / Julius Wiedemann. Prof. Chen Zhengda has received many important awards. Such as the Judger prize at the 2001 China Graphic Design Competition, the Silver medal at 2005 Taiwan International Poster Design Award, the Bronze award at 2005 Graphic Design in China, the Second prize at 2009 the 4th block International Eco Poster and Graphic Triennia, the Gold Award of the 10th International Logo Biennial Awards, the Distinction Award of the 2016 REBRAND 100 Global Awards, Etc. He has been invited to show his works at many important exhibitions such as China Design Now at V&A, Taiwan X-CARE International Design Exhibition, 2008 Beijing Olympics National Art & Design Exhibition at Beijing, POST_:Contemporary International Poster Retrospective at Icograda World Design Congress Beijing 2009,Etc. He also exhibited his works at biennial and triennial exhibitions in Warsaw, Lahti, Chaumont, Brno, Trnava, Kharkov, Toyama, Hong Kong, Seoul, Rzeszow, Bolivia, Hangzhou, Ningbo. 



Skill
Graphic Design, Poster Design, Book Design, Branding Design, Information Design, Web Design ... ...


Prof. Chen Zhengda
Director of Academic Affairs of China Academy of Art


born in Nantong, China
Bachelor's degree of in Graphic Design at China Academy of Art
Master's degree in Multimedia and web design at China Academy of Art

Curator of China International Poster Biennial, 2003, 2005, 2007, 2009, 2011, 2013, 2015, 2017, 2019,2021
Founder-member of China International Poster Biennial
Curator of Graphic Art Festival, 2002, 2006, 2008, 2010, 2012, 2014
2003-2006 Creative Director of Chen Zhengda Design Associates, China
2007- Partner in Hangzhou Superdesign Co.,Ltd, China
2007-2013 Partner in Art Design Institute of China Academy of Art (ADI), China
2007-2013 Chairman of Art Design Institute of China Academy of Art (ADI), China
2008 President of Jury of the 8th Platinum Originality Graphic Design Competition, China
2009- Visiting Professor of The School of Art and Design Zhejiang Vocational College of Commerce, China
2010-2015 Creative Director and Partner in SHI FANG Culture Communication GmbH, Deutschland
2011 Jury of the 11th Platinum Originality Graphic Design Competition, China
2011 Jury of the 5th China International Poster Biennial, China
2011 Jury of the AGDA Poster Annual 2011, Australia
2014- Partner in DESIGN DESIGN GROUP, China
2015 Curator of DESIGN·EAST Exhibition & Conference, Milano, Italy
2015 Curator of DESIGN·EAST Exhibition, Hangzhou, China
2015 Director of Visual Communication Department, China Academy of Art
2016 Curator of DESIGN·EAST Exhibition & Conference, London, UK
2016 Design Director of DDD Store, Hangzhou, China 
2016 Vice Director of CHC China Healthcare Collaboration Design Workstation, China Academy of Art
2016 President of Jury of the 17th Platinum Originality International University Students Graphic Design Competition, China
2016 Jury of Asian University Students Zodiac Cultural Creative Design Competition
2017 Director of National Union of Art Education Experts
2017 Jury of Asian University Students Zodiac Cultural Creative Design Competition
2018 Jury of the 19th Platinum Originality International University Students Graphic Design Competition, China
2018 Vice Dean of Design School of China Academy of Art
2019 Jury of the 19th Platinum Originality International University Students Graphic Design Competition, China
2019 Jury of the 9th China International Poster Biennial, China
2020 Jury of the 21th Platinum Originality International University Students Graphic Design Competition, China
2021 Director of Academic Affairs of China Academy of Art
2021 Jury of the 10th China International Poster Biennial, China
2023 International Jury of the 11th China International Poster Biennial, China


Lives and works in Hangzhou


ONE-PERSON EXHIBITIONS
2003 FEELING STYLE , Gallery in Xihu Tiandi, Hangzhou, China, 31. July - 9. August 2003
2005 50 POSTERS , Confucian Temple Gallery, Nantong, China, 12. March - 16. April 2005


AWARDS
1999 Y2K-Embracing the Millennium , International Computer Art Competition, Bronze Prize
2000 The 1st Platinum Originality Competition, China, Excellent Prize, Selection Prize
2000 Zhejiang Youth Daily Education Public Welfare Poster Competition, China, Sliver Prize , Bronze Prize
2001 China Graphic Design Competition , China, Judger Prize, Excellent Prize
2001 IDEAL Cigarettes Package Design Competition, China, Gold Prize
2002 Charles B. Wang Graduation Works Scholarship Award, China
2002 China Academy of Art Graduation Creative Works, China, Permanent Collection Prize
2004 The 3rd International Poster Biennial, Ningbo, China, IGDB New Designer Award
2005 Taiwan International Poster Design Award 2005, Taiwan, Silver Medal
2005 Graphic Design in China 05, Shenzhen, China, Bronze Award
2005 Award for Best Tutor at Originality Platinum 2005
2006 The 4th International Poster Biennial, Ningbo, China, Recognition Award
2007 Graphic Design in China 07, Shenzhen, China, Excellent Award
2009 The 4th block International Eco Poster and Graphic Triennial, Ukraine, Second Prize
2009 Taiwan International Poster Design Award 2009, Judges' Special Award of Freeman Lau
2009 Graphic Design in China 09, Shenzhen, China, Merit Award
2011 Designnova Award, Beijing, China, Presidents' Nomination Award
2012 Designnova Award, Beijing, China, Presidents' Nomination Award
2015 The Fourth Design & Art Contest of Chinese Universities , First Prize
2016 The 2016 REBRAND 100 Global Awards, STO express, Distinction Award
2016 10th International Logo Biennial Awards, Beijing, YUNDA Express, Gold Award
2016 10th International Logo Biennial Awards, Beijing, STO Express, Bronze Award
2016 The Fifth Design & Art Contest of Chinese Universities, First Prize
2017 Graphic Design in China, Organization Award
2019 GDC Award 2019 Excellent work Director
2024 Kyoto Global Design Award, design for happiness , Design Theory


INVITATION EXHIBITIONS
1999 Shanghai Graphic Design Association ' Water ' Poster Exhibition, China
2001 China Graphic Design Exhibition, Denmark
2002 Discover Asia International Poster Exhibition, Taiwan, China
2003 X-Power Invitational International Poster Show, China
2003 No War Invitational Poster Exhibition, Shenzhen, China
2004 X-CARE International Design Exhibition, Taiwan, China
2004 International Poster Design Exhibition 04, Newcastle, England
2005 Born in the 70's Poster Exhibition, Suzhou, China
2006 Contemporary Poster Design from China, Hamburg, Germany
2006 Shanghai International Poster Contest to Promote World Expo 2010, Shanghai, China
2008 China Design Now ,V&A, London, UK
2008 New Generation,Phoenix Creative International Design Festival, Hangzhou, China
2008 2008 Beijing Olympics National Art & Design Exhibition, Beijing, China
2008 China Design Now, Cincinnati Art Museum, USA
2008 5.12:China's Massive Erath Quake - A Commemorative Exhibition, Nanjing, China
2009 CCII Dsign For Life Theme Design Competition, 798, Beijing, China
2009 China Design Now , Portland Museum of Art, USA
2009 POST_:Contemporary International Poster Retrospective, Icograda World Design Congress Beijing 2009
2010 Visual Impact - Tanaami keiichi in my eyes, Oct Art & Design Gallery, China
2010 New Face Posters From China, Nizio Gallery, Warsaw, Poland
2010 Cross-strait Outstanding Designers' Poster Invitational Exhibition, Xiamen Art Gallery, China
2010 IGDB6 International Graphic Design Biennial, Ningbo, China
2010 IGDB6 Graphic Interactive Exhibition, Ningbo, China
2011 VMD International Design Exhibition, Guangzhou, China
2011 China Creative Design Week, Beijing, China
2012 Cross-strait Outstanding Designers' Poster Invitational Exhibition, Taiwan, China
2012 China Creative Design Week, Beijing, China
2014 AGDIE Asia Graphic Design Exhibition, Korea
2016 Asia Poster Tour Exhibition - 「Color」, NIC Nagoya, Japan
2016 Asia Poster Tour Exhibition - 「Color」, Seoul, Korea
2016 Silk Road Spirit - The 1st West International Design Biennial, Xi'an, China
2016 Asia Poster Tour Exhibition - 「Color」, Macau, China
2017 Chinese Designers Excellent Works Exhibition of International Visual Competition, 2017 Beijing Design Week, China
2017 Pride of Place - Works from UNESCO Creative Cities of Crafts and Folk Art, Paducah, USA
2017 The 8th China International Poster Biennial, Hangzhou, China
2018 Fascinating Hunan Culture Poster Design Contest, Hunan, China
2018 60th Anniversary of ZHUANGSHI Journal Poster Invitational Exhibition, Beijing, China
2019 Forest City International Public Poster Design Invitation Exhibition, Nantong, China


GROUP EXHIBITIONS (Selection)
2000 Beijing International Graphic Design Exhibition, China
2001 The 3rd International Triennial of Stage Poster Sofia, Bulgaria
2001 The 8th International Biennial of Theatre Poster Rzeszow, Poland
2002 The 20th International Biennial of Graphic Design Brno, Czech Republic
2002 The 2nd Chinese Graphic Design Competition, China
2002 The 1st Korea International Poster Biennial, Korea
2002 Red Cross International Poster Exhibition, China
2003 Trnava International Poster Triennial 2003, Slovakia
2003 The 5th International Triennale of Eco Posters and Graphics Art Kharkov, Ukraine 
2003 The 14th International Lahti Poster Biennial, Finland
2003 The First China International Poster Biennial, China
2004 The 19th International Poster Biennale, Warsaw, Poland
2004 Hong Kong International Poster Triennial, Hong Kong, China
2004 The 9th International Triennial of Political Poster, Mons, Belgium
2004 VI International Computer Art Biennale, Rzeszow, Poland
2004 The Second Korea International Poster Biennial, Korea
2005 The 16th Chaumont International Poster Festival, Chaumont, France
2005 The 15th International Lahti Poster Biennial, Finland
2005 The 2nd China International Poster Biennial, Hangzhou, China
2006 The 22th International Biennial of Graphic Design Brno, Czech Republic
2006 The 8th International Poster Triennial In Toyama, Japan
2006 The 20th International Poster Biennale, Warsaw, Poland
2006 Trnava International Poster Triennial 2006, Slovakia
2007 The 16th International Lahti Poster Biennial, Finland
2007 Hong Kong International Poster Triennial, Hong Kong, China
2009 The 4th China International Poster Biennial, China
2009 Trnava International Poster Triennial 2009, Slovakia
2009 The 3th International Biennial of the Poster in Bolivia, Bolivia
2009 1.Grafik Design Biennale China and Deutschland, Xian, China
2010 1.Grafik Design Biennale Deutschland and China, Offenbach, Deutschland
2010 The 22th International Poster Biennale, Warsaw, Poland
2010 Hong Kong International Poster Triennial, Hong Kong, China
2011 AGDA Poster Annual 2011 Exhibition Jury Show, Gaffa Gallery, Australia
2011 Project Sunshine for Japan Poster Exhibition, Japanese House Düsseldorf, Deutschland
2012 China Design Exhibition, Shenzhen, China
2013 Fuorisalone Sarpi Bridge - Oriental Design Week, Milan Design Week, Italy
2013 The 8th National Exhibition of Book Design in China
2015 DESIGN·EAST Exhibition, Milano, Italy
2015 DESIGN·EAST Exhibition, Hangzhou Cultural & Creative Industry Expo, China
2015 DESIGN DESIGN CAA, China YIWU Cultural Products Trade Fair, China
2015 Graphic Design in China 15, Shenzhen, China
2016 DESIGN DESIGN CAA,China YIWU Cultural Products Trade Fair, China
2016 Ch + Fu,& CHERNOBYL 30, FUKUSHIMA 5, Kharkiv, Ukraine
2016 Tokyo TDC Exhibition 2016, Ginza Graphic Gallery, Japan
2016 Urban Aesthetic - TOP 100 Posters - International SAMSUN Poster Competition, Turkey
2016 Tokyo TDC Exhibition 2016, Tokyo ddd gallery, Japan
2016 Oriental Design Academic Exhibition of Design Road China Academy of Art,Hangzhou
2016 The Extension of Interface China Motion Typographic Design Exhibiiton,Beijing,China
2017 Tokyo TDC Selected Artworks 2016-1017 in Beijing, China
2023 Tokyo TDC Exhibition 2023, Ginza Graphic Gallery, Japan


INTERVIEW/ARTICLES/PUBLICATIONS (Selection)
2002 ALL CHINA WORKS 2002, China
2003 XFUNS , Creative & Design Magazine No.5 , Funs Neo, Taiwan, China
2003 Build & Environment , Architects & Designers, Hong Kong, China
2004 etapes , e:108, Graphisme design image creation, France
2004 China Graphic Design Annual 2004, China
2005 etapes , e:118, Graphisme design image creation, France
2006 The Tokyo Type Directors Club Annual, Japan
2006 Building Design Portfolios, Rockport, USA
2007 The Tokyo Type Directors Club Annual, Japan
2007 Magazine 'New Design' Vol.3, China
2008 Magazine 'New Graphic' Vol.17, New Platform, China
2009 Page One, Inspirations from The East - Modern Chinese Design, Singapore
2010 KW, ISSUE 40, Interview, China
2010 Sushi Nr.12, ADC Deutschland, Germany
2010 Asian Graphics Now!, TASCHEN, Germany
2012 AIAPZINE, AIAP, Italy
2015 The Tokyo Type Directors Club Annual Vol.27, Japan
2016 Meggs' History of Graphic Design, 6th Edition, P559-560, Philip B. Meggs, Alston W. Purvis, USA
2018 Thesis Visual Treatment - Teaching thinking and practice of visual communication design,ART EDUCATION 2018.09,No.333 , ISSN1002-8900 , CN11-1188/J
2018 Thesis East Visual - Reform and construction of visual communication design education system; Journal of the National Academy of Art / V.39, Nov 7.2018 , CN 33-1068/J
2018 Graphic Design Vol.2 1960-TODAY, Jens Muller / Julius Wiedemann (Ed.) , P374, ISBN 978-3-8365-7037-4, TASCHEN
2019 Thesis The Essence of Posters Resting on Artistic Conception, Art Education Research, V.192, 3.15.2019, P60-61, CN 34-1313/J
2019 Thesis The Essence of Posters Resting on Artistic Conception, The 8th China International Poster Biennial, P12-19, ISBN 978-7-5503-1078-0
2019 Thesis Limitation and Breakthrough of Visual Communication Design: Teaching thinking and practice based on the construction of Oriental Design, Fine Arts & Design Journal of Nanjing Arts Institute, V.183, 2019/3, P171-174, CN 32-1008/J



LECTURE/SPEECH (Selection)
2005 'Design & Designer' China International Poster Biennial, 20th Oct, Hangzhou, China
2007 The 3rd China International Design Forum of China International Poster Biennial, 26th Oct, Hangzhou, China
2009 'Creative & Graphic' The School of Art and Design Zhejiang Vocational College of Commerce, 23th Dec, Hangzhou, China
2010 'On the Road' Lectures and Forum HfG Offenbach Graphic design China ; Germany, 11th May, Offenbach, Germany
2010 'Artistic Conception' China Academy of Art, 17th Jun, Hangzhou, China
2011 'Brand Management Deutschland; China', Teelounge Shuyao, 12th Mai, Düsseldorf, Germany
2013 'The Ideal; Reality of the Designer' The School of Art & Design Zhejiang Vocational College of Commerce, Hangzhou, China
2017 'The energy of an art Academy to promote the development of a city’s creativity', UNESCO Paducah, USA
2017 'Visual Treatment'; Harvard University Graduate School of Design, ChinaGSD, Boston, USA
2018 Crisis of Art Academy and the End of Human International Forum of Art Academy's Presidents, Hangzhou, China
2018 The Social Context of a College; Shanghai Design Week Forum / Design Future 2 , Shanghai, China
2019 The Voice of Society - The Social Context of a College & Cross-strait & Art Education Forum, Hangzhou, China


PUBLIC COLLECTIONS
Hong Kong Heritage Museum, Hong Kong
Guangdong Museum of Art, Guangzhou, China
Museum für Kunst und Gewerbe Hamburg, Germany
Victoria and Albert Museum,V&A, UK
Lahti Art Museum, Finland
Stedelijk Museum, Amsterdam, Holland
Klingspor Museum, Offenbach, Germany
The Musée de la Publicité, France
The Museum of Modern Art, Toyama, Japan
The Poster Museum at Wilanow, Poland
Moravian Gallery, Brno, Czech Republic
The National Museum in Poznań, Poznań, Poland
Chinese Modern Literary Museum, Beijing, China
China Academy of Art, Hangzhou, China
Ningbo Museum of Art, China